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Duracell’s most groundbreaking innovation yet. the all new Duracell Optimum alkaline battery has a new cathode system that can deliver up to 100% Extra Life in some devices. or Extra Power in other devices. Extra Life - Duracell Optimum AAA lasts longer in some devices like toys. Extra Power - Duracell Optimum AAA delivers more power than other Duracell Alkaline batteries in a wide range of devices. New and innovative ‘book’ style packaging has a door and an organiser tray inside for convenient and secure storage. Optimum's packaging is 100% recyclable and 0% plastic. keeping the batteries in place and allows secure storage of used ones for recycling. Optimum batteries are available in size AA and AAA.